“The Century of the Self” Amazing 4 part documentary for the BBC by Adam Curtis,
who is also responsible for “The Power of Nightmares“, which i linked to years ago.
Part 1 is about Sigmund Freuds american nephew, Edward Bernais (He was the first to create the word – Public Relations.), who took Freuds ideas and showed American companies for the first time how they could make people want things they didn’t need, by linking mass produced goods to their unconscious desires. Out of this would come a new political idea of how to control the masses. It was the start of the all consuming self – which has come to dominate the world today.
“This series is about how those in power have used Freud’s theories to try and control the dangerous crowd in an age of mass democracy.” – Adam Curtis