- Temple Haze x narou – If I Could Be Yours (Premiere) - November 16, 2018
- FYE & FENNEK – Dark Lights - September 7, 2018
- Vulfpeck – Back Pocket (Cupidon Edit) - August 28, 2018
Video editor Joseph Rubino got the genius idea of stitching together 60 songs of different genres that all have “whoa-oh-oh” choruses, from 2006 to 2015. The result is…well, honestly I don’t know.
My first impression was: Ooohhhh shit, this is depressing. It’s all a big lie like almost everything in this world we live in right know. My second reaction: It doesn’t surprise me at all and actually it’s real fun to see such a summary. Plus I always like it if people like Joseph Rubino pay attention to “miracles” like this and the real truth (hahaha) becomes obvious. This shouldn’t pull you down. It’s just one more example of mass production. Like pig farms or the fashion industry. It’s no new fact at all. No, it’s no surprise but probably my disappointed feelings come from the standing that music in our culture is still seen as “art” and something emotional and individual. I think it still is and always will be, but the individual aspect begins by yourself and now a days it’s more important than ever to be aware of the main stream and to follow your own, individual instincts. The gap between prosumer and consumer is shrinking more and more, so take the chance to build your own individuality. And even if it’s main stream – it’s no bad thing to like it anyway :)