Music

Pretty boy Toby scores with each track he releases. This one is a co-op/feature with Kids X-factor runner up Richard Istel who has a mind-blowing voice for a now 18y old fella. The original is one of my favourite 80’s tracks so i was at first skeptical, but anything that is positive, danceable with a good vibe is a score in my book when everything is systematically narcissistic, aggressive and pretentious if measure msuic by todays overhyped mainstream. The tracks Sonnengruss pumps out are positive, funky, get the crowd hype and the younger generation seem to completely dig it in his sets.

Sonnengruss, Toby had somewhat of a tragic story with many of his releases. Scoring a Nr 1 at the then still relevant Hypem Charts, before it became a farce, the song suffered from Universal musics inability to pump the track out within a week or two (took em 3 months w/o any promotion) and hurt the track severely. Same goes for his EP and now this track, that came out early this year, performed well on Spotify (over 1 Mio). But the officially greenlighted track by it’s composers, had a sweet video that (ironically) used the old original music video from 1983, lip-synced to the Sonnengruss Version, with some hilarious 80’s effects. Of course a major label/Vevo controlled the content so the new video couldn’t even be released and thus the promotion felll flat.

Seems like a lot of complaining, when most smaller to middle sized dance acts would be thankful for Sonnengruss play numbers, but Toby has the potential to grow immensely as an act, and he has all it takes, musically, as a dj/producer and as the earnest fun personality he is. And he is still in his early 20’s. Well Sonnengruss had learned from these missteps, Toby & his producer have made an excellent roadmap for 2019. They will work with us, have a great release plan and just had another super successfull songwriting week in Berlin. No more covers, samples and other peoples material – no matter if licensed or not. And this time the entire team supporting him and working for/with Sonnengruss is finally a 100% right. Tried and tested.